A unique, compelling and engaging story that grabs customers’ attention and stands-out from your competitors
A defined USP (Unique Selling Point), Mission Statement and set of core values that communicate your specialness, what you do and how you do it in a concise and engaging way
Awareness driving -- customer acquisition -- to generate media and influencer coverage -- build trust -- build your community -- a digital strategy -- build your social following and engagement
Establish priorities and where to focus your time and efforts, with limited resources
Help to create stories that generate news around your brand and drives media/ influencer coverage and endorsement and engages your community
The guidance, support and expertise of one of the best brand builders and PRs in the beauty industry without the attachments of a hefty monthly retainer fee and an annual contract.
If you answered 'HELL YES' to any or many of the above then PAY AS YOU GO PR is for you.
HOW IT WORKS...
Message me to book your date/time. We will connect using SKYPE/ Zoom/ FaceTime - whatever suits you best. Sessions are available to book for one hour (minimum) or two hours (maximum). You can book a one-off one-time-only session, a weekly get-together, monthly or bi-monthly - or just see how you get on. I have a limited number of sessions available each week to ensure I give my all and my very best to everyone I work with. Bailey will help you to book in your time - I am not well organised enough for this task!
Each 1-2-1 session will focus on one key problem that you need to solve. This could be any of the following:
- REVIEW of your press materials or pitches to editors and influencers - GUIDANCE on your influencer strategy - HELPING you curate your media list - HELPING you come up with newsworthy ideas and stories - REVIEWING your brand story - HELPING you formulate concise key messages. ADVISING on retail strategy. HELPING you grow your contacts. Whatever you need :)
Any time left will be focused on other key priorities in your business.
I call you and we work through your agenda together. I will help you to address your pain-points, advise on how you can successfully move forwards and generally provide the PR and brand-building support and gudiance I give to my clients every single day.
After our session I will email you any relevant links, reports, stories, case studies we discussed to keep you on-track and motivated.
Jo is considered one of the best brand builders in the beauty industry thanks to her work with Charlotte Tilbury Make-up, Victoria Beckham Beauty, Space NK, Glossier, John Frieda, Burberry Beauty and many more.
Jo led the global beauty team at The Communications Store (TCS) for 15 years, heading up a team of 25 public relations professionals.
TO BOOK PLEASE EMAIL BAILEY@SMART-PA.COM
MY PEACE OF MIND GUARANTEE TO YOU. 100% NO-QUESTIONS-ASKED MONEY BACK GUARANTEE: I know the value you will get from our time together and that it will pay for itself many times over. However, saying that I want you to be 100% satisfied that you had invested your hard-earned money wisely. Which is why I'm delighted to offer a 100% 'no-questions-asked' money-back guarantee. So if you don't feel the workshop benefitted your business for any reason at all, just let me know within 5 days, and I'll arrange a full refund.
Payment terms: full payment will be due 48 hours after your 121 appointment. Full terms & conditions are available on request.
Beauty Beat Communications Limited • Registered in England and Wales • Registered number 11894969 • Registered office 27 Mortimer Street, London W1T 3BL