I'm Jo Jones,

Having a great beauty brand isn't enough if no-one knows about you. Strategic, targeted, and relevant PR and marketing expertise will get you (the right) attention, cut through the noise and enable you to compete with big brands with £££ marketing budgets.

As a Beauty PR and brand-building expert who works with start-ups and legacy players. I know the path to success is a blend of modern PR strategies and digital marketing techniques that put the customer at the heart of your brand. Being obsessed with your customer is critical to any brand's success together with compelling storytelling that connects with your customer where they are.

I share some of my expertise on this website which I hope you find useful. Give me a follow me on social, I'd love to connect with you.


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"Jo Jones is something of a legend in beauty PR, having been in the biz helping build brands for 20 years." 

Get The Gloss

"One of the beauty industry's most influential heavyweights." 

Shannon Peter, Byrdie

"Jo is the best in the beauty business fullstop. There's no-one better at what she does and no-one I like more". 

Nadine Baggott, Journalist, Influencer

"Jo knows what it takes to build a brand and make it stand out and be seen. I trust her implicitly. She's also very fun to work with".

Sam McKnight - Session Stylist - Brand Owner