FREEBIE DOWNLOAD: THE 7 POWERFUL PR HACKS THAT WORK WHEN YOU HAVE £0 BUDGET.

Here I share the PR tactics I use to help brands standout, be seen and take on the big brands.

INFLUENCER FAIL: WHAT BRANDS SHOULD NEVER SAY TO INFLUENCERS.

Free Download: The common pitfalls of influencer marketing and how to avoid them.  

HOW TO WRITE A PRESS RELEASE: YOUR ULTIMATE CHECKLIST

DOWNLOAD MY BEGINNER'S GUIDE TO WRITING KILLER PRESS RELEASES THAT WILL STANDOUT AND CONNECT WITH JOURNALISTS AND INFLUENCERS.

CHEATSHEET: THE 3 BEAUTY STORIES YOU NEED TO BE POSTING ABOUT RIGHT NOW.

Telling stories on your social media channels that bring to life what you do/sell/provide in a fun, compelling and relevant-to-your-customers-life way will help you stand out from competitors and get the attention of customers.  

Good storytelling will also enable you to build your brand’s personality and create a deeper connection with your followers/customers.  

DOWNLOAD our CHEATSHEET to get the heads-up on the hot-right-now stories you should be telling. 

SIGN UP BELOW AND WE WILL SEND IT TO YOU ASAP. 

MORE FREE ADVICE LANDING HERE SOON.

WHO IS JO JONES?

Jo is considered one of the best brand builders in the beauty industry. She has devised strategic brand and communications plans for some of the biggest players in the beauty world including Charlotte Tilbury, Space NK, Glossier, John Frieda, Burberry Beauty and Primark Beauty. Jo led the global beauty team at The Communications Store (TCS) for 14 years, heading up a team of 25 public relations professionals and she remains a consultant to TCS today. Jo lives in Surrey with her two daughters and husband Dan who is a medieval historian (yes you read that correctly!).

THE BEAUTY BEAT MISSION

My mission is to share my brand building and PR expertise with start-ups and independent beauty brands who can't (yet!) afford to invest in a PR agency or brand consultant. For them Beauty Beat offers a new, flexible and affordable way to access world-class consultancy.  

Through my mentoring, coaching and support I help brands to elevate their business to the next level. I empower them with the skills and confidence to lead their brand onwards and upwards. And to help them stand out and be seen in a noisy and highly competitive beauty world.  

I BELIEVE IN THE POWER OF BEAUTY

I believe that beauty has the power to change lives. It can transform, empower and build confidence. It has the power to boost self esteem, improve wellbeing and promote self-care and self-love.  

Beauty is a powerful tool for self-expression that allows us to show the world who we are and what we believe in. It facilitates learning, play and exploration, has the power to enhance, conceal or arm. Beauty is inclusive - it’s for everyone, irrespective of dress-size, age, gender, race, background or income.  

Beauty can be satisfyingly fast or indulgently slow. express or ritualistic. it can bring joy, experimentation, education, freedom and liberation.  

BEAUTY IS MY BUSINESS. 


CO-FOUNDER OF CHARITY BEAUTY BANKS

In February 2009 I set up a social enterprise called Beauty Banks with my great friend and beauty colleague Sali Hughes. We were both apalled to learn of the term 'hygiene poverty' where individuals and families can't afford to keep clean and many have to choose between eating or being clean. We decided to do something about it. So we set up Beauty Banks - which is like foodbanks but we supply personal care and hygiene items instead to charities to pass onto the people they serve. Beauty Banks has transformed both our lives and 100% demonstrates the power of beauty.


ONE PART BEAUTY HAG ON YOUTUBE

I do believe that beauty should be fun and playful as it can bring such joy. And I'm a positive person - I want the good news, not the 'what doesn't work' angle that some influencers take with negative beauty content. Which is why fun and LOLS are at the heart of the video content of THE BEAUTY HAGS - a partnership with my pal Nadine Baggott (Health & Beauty Journalist and beauty influencer) on her eponymous You Tube channel. Do check us out.  


FASTTRACK YOUR BRAND'S GROWTH & SUCCESS WITH MASTERCLASSES THAT WILL TRANSFORM YOUR BUSINESS

Hello! I'm Jo Jones,  

I upskill brands with the know-how and tools needed to master their own PR. 

My learn-at-home online Masterclasses share two decades of experience building brands from the ground up. 

I will help you to build your brand, to get it seen, make it standout, increase your sales and secure the endorsement of powerful media platforms and influencers. 

I'm in it with you.

Input your text in this areaDoes this sound familar?  

- You have an amazing brand but not enough people know about it yet  

- You don’t know where to start with PR and feel a bit intimidated by the whole thing  

- You don’t have the budget to invest in PR expertise but need it drive your brand’s awareness, desirability and sales  

- You’ve had some PR success but struggle to maintain momentum  

- You want to grow your social media presence but have reached an impasse and feel stuck  

Yes? Then you're in the right place. My PR & Brand-Building Masterclasses will transform your business. No previous experience required.  

Come on - let's do this!  

p.s. you must download my PR for Beginners workbook (see below) because it's free PR GOLD that will put you on the right track from day 1.  


What people say about Jo...

"Jo Jones is something of a legend in beauty PR, having been in the biz helping build brands for 20 years." 

Get The Gloss

"One of the beauty industry's most influential heavyweights." 

Shannon Peter, Byrdie

"Jo is the best in the beauty business fullstop. There's no-one better at what she does and no-one I like more". 

Nadine Baggott, Journalist, Influencer

"Jo knows what it takes to build a brand and then make it stand out and be seen. I trust her implicitly. She's fun to work with

Sam McKnight - Session Stylist - Brand Owner

What my Masterclass attendees say...


Jo presents her invaluable PR knowedge in a professional but relaxed and fun way. I can't wait to book more of her Masterclasses.

Jen Comskey, Owner The Sunflower Room



Jo gives fantastic webinairs. I definitely have more direction now and am so excited I won't be able to sleep!

Dr Donna Klauser, Arcadia Periocare


It really came through how much you care and your passion for PR and for helping brands. It's remarkable that you are doing this without asking for big money. I can't thank you enough. 

Annalisa, Founder & Owner Stubborn Cosmetics

Your brilliant webinar was so interesting and super motivating - I jumped straight in to action. You have given me the confidence I needed, thank you very much!

Leesa Bridson, Founder & Owner balmkind


Masterclass Menu

THE MASTERCLASS: HOW TO GET YOUR BRAND IN THE MEDIA; YOUR ULTIMATE GAME PLAN.

WEBINAR BROADCAST: FRIDAY 23RD AUGUST, 1PM BST. REGISTRATION NOW OPEN!

Whatever magazine, newspaper or media platform you want your brand to feature in, this Masterclass is designed to get you there. My two decades of experience securing editorial placement for brands in the biggest and most high-profile media titles and platforms in the world has been condensed into this one tightly packed and fully-loaded POWER HOUR Masterclass.  

Our jam-packed schedule will also include tonnes of insider insight, hints, tips, advice and tricks-of-the-trade plus I’ll share my personal knowledge of publications, channels and editor relationships to maximise your success in getting free editorial in powerful media platforms.  

The Schedule:

WHERE TO START? WHAT TITLE/ CHANNEL/ PLATFORM? Identify the media channels that are the right fit for your brand and who speak to your target customer.  

READER PROFILING. Profile the reader/listener/viewer of your chosen media outlet so you can create a successful connection and establish a long-term relationship for your brand. The more you know about your target customer(s), the more powerful and successful, your PR activations and efforts will be. You will not be sending PR messages that will fall on deaf ears.  

JOURNALIST PROFILING. The homework you need to do to establish a relationship with journalists - the gatekeepers to the publications/channels where you want your brand to be featured.  

CRAFT A KILLER PITCH. Journalists are sent 100s of pitch emails a day from brands desperate to feature in their publications. Here I share with you my step-by-step 'how to create and craft a pitch' that will catch a journalist's attention and stand out from all the others. I share lots of real-life case studies here too.  

DOS AND DON'TS. What they are and how to avoid them.  

THE FOLLOW-UP. You've sent your pitch so now what? How to follow up - what to say and how to say it to grow and nurture your relationship with journalists successfully. 

DOWNLOADABLE TEMPLATES. ​​​​​​​I've created templates that you can use as guides to help you in this process. These include a step-by-step checklist to help you craft your brand pitch. Plus message templates - what to say in your initial outreach message, what to say in your follow-up etc.  

SPECIAL BONUS. ​​​​​​​All Masterclass attendees will be eligible for a free 15-minute one-to-one consultation with me post-broadcast (at a mutually convenient date/time) where I will help you to craft your killer pitch and identify your media targets. in this area

MASTERCLASS FEE: £150.00 + VAT 

100% NO QUESTIONS ASKED MONEY BACK GUARANTEE: Whilst I know the value you will get from this masterclass and the fact it will pay for itself many times over, I want you to be 100% satisfied that you had invested your hard-earned money wisely. Which is why I'm delighted to offer a 100% 'no questions asked' money-back guarantee. So if you don't feel the workshop benefitted your business for any reason at all, just let me know within 7 days, and I'll arrange a full refund. 

THE MASTERCLASS: HOW TO CONNECT WITH SOCIAL MEDIA INFLUENCERS TO GROW YOUR BRAND

WEBINAR BROADCAST: FRIDAY 30TH AUGUST 1PM BST, FOLLOWED BY Q&A IN A PRIVATE FACEBOOK 

Your indispensible guide to successfully connecting with powerful social influencers. How to get it right and how to sustain long-term relationships and brand endorsement for life.

Such is the power of Influencer marketing that an endorsement of your business by a blogger/vlogger/ YouTuber/ Instagrammer can catapult your brand to the next level overnight. 

In this Masterclass, I share the tried, tested and proven strategies that work to authentically connect and engage brands with Influencers for the long term.  

THE FORMAT: A decade of experience working with influencers condensed into an hour-long live webinar - hosted by yours truly - followed by a 60 minute Facebook private group hangout where attendees can ask me anything.

THE MASTERCLASS INCLUDES:  

Identifying Your TribeInfluencer ProfilingMindful & Active Following Outreach StrategyThe Dos and the Don'tsThe Follow UpSpecial Bonuses  

REGISTER YOUR INTEREST NOW TO STAY INFORMED. 

YES PLEASE. WHERE DO I SIGN UP? TAKE ME THERE RIGHT NOW!

COMING SOON... GET MORE CUSTOMERS RIGHT NOW WITH MY THREE WEEK MINI WORKSHOP...

GROWTH HACK YOUR CUSTOMER BASE FAST...

The tried, tested and proven PR tactics that will grow your customer base FAST. 

I'M INTERESTED, KEEP ME POSTED!

BECOME YOUR OWN PR MACHINE WITH MY THREE MONTH BRAND BUILDING & COMMUNICATIONS WORKSHOP...

THE KILLER STRATEGIES THAT WILL BUILD YOUR BRAND & MAKE SURE IT STANDS OUT 

The deep dive course that will give you the skills and confidence to power your business onwards and upwards. 

NEW WORKSHOPS

I WANT TO RUN WORKSHOPS THAT YOU WANT AND NEED SO PLEASE LET ME KNOW WHAT COURSES YOU'D LOVE TO SEE AND I'LL SEE WHAT I CAN DO :) 

Photography credits & grateful thanks to: Austin Chan @austinchan / Daan Steven @daan_stevens / Lost Co @lostco / 1dforlife93.tumblr.com / glamour-glitter-gold.tumblr.com / konczakowski.tumblr.com/ Ezekiel Elin @ezfe / STARZ


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