FREEBIE DOWNLOAD: THE 7 POWERFUL PR HACKS THAT WORK WHEN YOU HAVE £0 BUDGET.

Here I share the PR tactics I use to help brands standout, be seen and take on the big brands.

INFLUENCER FAIL: WHAT BRANDS SHOULD NEVER SAY TO INFLUENCERS.

Free Download: The common pitfalls of influencer marketing and how to avoid them.  

HOW TO WRITE A PRESS RELEASE: YOUR ULTIMATE CHECKLIST

DOWNLOAD MY BEGINNER'S GUIDE TO WRITING KILLER PRESS RELEASES THAT WILL STANDOUT AND CONNECT WITH JOURNALISTS AND INFLUENCERS.

CHEATSHEET: THE 3 BEAUTY STORIES YOU NEED TO BE POSTING ABOUT RIGHT NOW.

Telling stories on your social media channels that bring to life what you do/sell/provide in a fun, compelling and relevant-to-your-customers-life way will help you stand out from competitors and get the attention of customers.  

Good storytelling will also enable you to build your brand’s personality and create a deeper connection with your followers/customers.  

DOWNLOAD our CHEATSHEET to get the heads-up on the hot-right-now stories you should be telling. 

SIGN UP BELOW AND WE WILL SEND IT TO YOU ASAP. 

MORE FREE ADVICE LANDING HERE SOON.

WHO IS JO JONES?

Jo is considered one of the best brand builders in the beauty industry. She has devised strategic brand and communications plans for some of the biggest players in the beauty world including Charlotte Tilbury, Space NK, Glossier, John Frieda, Burberry Beauty and Primark Beauty. Jo led the global beauty team at The Communications Store (TCS) for 14 years, heading up a team of 25 public relations professionals and she remains a consultant to TCS today. Jo lives in Surrey with her two daughters and husband Dan who is a medieval historian (yes you read that correctly!).

THE BEAUTY BEAT MISSION

My mission is to share my brand building and PR expertise with start-ups and independent beauty brands who can't (yet!) afford to invest in a PR agency or brand consultant. For them Beauty Beat offers a new, flexible and affordable way to access world-class consultancy.  

Through my mentoring, coaching and support I help brands to elevate their business to the next level. I empower them with the skills and confidence to lead their brand onwards and upwards. And to help them stand out and be seen in a noisy and highly competitive beauty world.  

I BELIEVE IN THE POWER OF BEAUTY

I believe that beauty has the power to change lives. It can transform, empower and build confidence. It has the power to boost self esteem, improve wellbeing and promote self-care and self-love.  

Beauty is a powerful tool for self-expression that allows us to show the world who we are and what we believe in. It facilitates learning, play and exploration, has the power to enhance, conceal or arm. Beauty is inclusive - it’s for everyone, irrespective of dress-size, age, gender, race, background or income.  

Beauty can be satisfyingly fast or indulgently slow. express or ritualistic. it can bring joy, experimentation, education, freedom and liberation.  

BEAUTY IS MY BUSINESS. 


CO-FOUNDER OF CHARITY BEAUTY BANKS

In February 2009 I set up a social enterprise called Beauty Banks with my great friend and beauty colleague Sali Hughes. We were both apalled to learn of the term 'hygiene poverty' where individuals and families can't afford to keep clean and many have to choose between eating or being clean. We decided to do something about it. So we set up Beauty Banks - which is like foodbanks but we supply personal care and hygiene items instead to charities to pass onto the people they serve. Beauty Banks has transformed both our lives and 100% demonstrates the power of beauty.


ONE PART BEAUTY HAG ON YOUTUBE

I do believe that beauty should be fun and playful as it can bring such joy. And I'm a positive person - I want the good news, not the 'what doesn't work' angle that some influencers take with negative beauty content. Which is why fun and LOLS are at the heart of the video content of THE BEAUTY HAGS - a partnership with my pal Nadine Baggott (Health & Beauty Journalist and beauty influencer) on her eponymous You Tube channel. Do check us out.  



PR WITHOUT THE PRICE-TAG!


Hi There, I'm Jo Jones,

I'm an PR and brand-building expert on a mission to empower you and your brand with the know-how and skills to power your business to the next level. 

I use learn-at-home E-Masterclasses to upskill businesses with PR and brand-building skills that will elevate their brand.

 

FREE DOWNLOAD: PR FOR BEGINNERS WORKBOOK. Discover the three essential steps you need to take to set your business up for major success.

"Jo is the best in the beauty business fullstop. There's no-one better at what she does and no-one I like more". 

Nadine Baggott, Journalist, Influencer

"Jo knows what it takes to build a brand and then make it stand out and be seen. I trust her implicitly. She's fun to work with too."

Sam McKnight - Session Stylist - Brand Owner

PR MASTERCLASSES THAT FASTTRACK YOUR BRAND'S GROWTH & SUCCESS.

REGISTRATION CLOSES 6PM BST 4 JULY!

PR MASTERCLASS: HOW TO CONNECT WITH SOCIAL MEDIA INFLUENCERS TO GROW YOUR BRAND

Such is the power of Influencer marketing that an endorsement of your business by a blogger/vlogger/ YouTuber/ Instagrammer can catapult your brand to the next level overnight. The challenge is getting an Influencer's attention when their inboxes/channels are bombarded by hundreds of brands every single day.  

In this Masterclass, I share the tried, tested and proven strategies that work to authentically connect and engage brands with Influencers for the long term.  

THE FORMAT:  

The Masterclass consists of an hour-long live webinar - hosted by yours truly - followed by a 60 minute Facebook private group hangout where attendees can ask me anything relating to course. If you can't make the broadcast date don't worry - you can still benefit from this course as the entire broadcast will be recorded and you can watch it on replay. And you have access to the Facebook group too of course. 

THE MASTERCLASS INCLUDES:  

Identifying Your Tribe - How to cast your net cleverly to target Influencers that are right for your brand and receptive to your message. • Influencer Profiling - Knowledge is power; how to create detailed profiles that will arm you with the intel you need for successful connection. • Mindful & Active Following The groundwork you need to put in to lay strong foundations for your Influencer relationships to be built on. • Outreach Strategy - How to create the hook/story/offer that will entice your target influencer to engage with your brand. • The Dos and the Don'ts - What to do and what definitely not to do when reaching out and speaking to Influencers. • The Follow Up - When to follow up, how to follow up, when not to follow up. • Special Bonuses - Including my top insider tips of who to follow; I will give away lots of advice and tips on who to follow, what you need to know about them, how to reach out to them... all to set you up for the ultimate success.  

WHEN: FRIDAY 5TH JULY, 1PM BST

MASTERCLASS FEE: £150.00 + VAT

100% Moneyback Guarantee: Whilst I know the value you will get from this masterclass and the fact it will pay for itself many times over, I want you to be 100% satisfied that you had invested your hard-earned money wisely. Which is why I'm delighted to offer a 100% 'no questions asked' money-back guarantee. So if you don't feel the workshop benefitted your business for any reason at all, just let me know within 7 days, and I'll arrange a full refund.


YES PLEASE. WHERE DO I SIGN UP? TAKE ME THERE RIGHT NOW!

COMING SOON... GET MORE CUSTOMERS RIGHT NOW WITH MY THREE WEEK MINI WORKSHOP...

GROWTH HACK YOUR CUSTOMER BASE FAST...

The tried, tested and proven PR tactics that will grow your customer base FAST. LAUNCHING JULY.

I'M INTERESTED, KEEP ME POSTED!

BECOME YOUR OWN PR MACHINE WITH MY THREE MONTH BRAND BUILDING & COMMUNICATIONS WORKSHOP...

THE KILLER STRATEGIES THAT WILL BUILD YOUR BRAND & MAKE SURE IT STANDS OUT 

The deep dive course that will give you the skills and confidence to power your business onwards and upwards. LAUNCHING AUGUST.

NEW WORKSHOPS

I WANT TO RUN WORKSHOPS THAT YOU WANT AND NEED SO PLEASE LET ME KNOW WHAT COURSES YOU'D LOVE TO SEE AND I'LL SEE WHAT I CAN DO :) 

Photography credits & grateful thanks to: Austin Chan @austinchan / Daan Steven @daan_stevens / Lost Co @lostco / 1dforlife93.tumblr.com / glamour-glitter-gold.tumblr.com / konczakowski.tumblr.com/ Ezekiel Elin @ezfe / STARZ


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